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First $500K Deployment Plan

August 15, 2026 · Maps to product scorecard (189/200) · Raise band $500K–$1M · Market proof row halted until first signature

The moment: Not “everyone discovers the ontology.” One carrier or broker signs the $12K bind-gate pilot, verify holds in their room, and production path to $150K/yr (Appendix A) becomes real. Capital removes the two killers before architecture gets heard: latency and “are you a real vendor?”

$12K

Pilot unlock

$150K/yr

Production SKU

$25–50K

PAS integration

Spend by scorecard pillar (18 months · ~$500K)

Pillar	Today	Spend	Deliverable	Unlock
Enterprise ops 12/20 · C+	Render · cold start · no Type II	$145K	Production hosting (no cold start) · multi-AZ log · on-call · incident runbook · 99.5% SLA language in DPA	Demos don’t stall · procurement stops hand-waving
SOC 2 / vendor trust	Security overview live	$65K	Vanta/Drata · Type II audit clock · pen test · backup/restore drill documented	Enterprise tier conversations · DPA without apology
Carrier wedge 30/30 · A+	Bind-gate live · PAS demo	$90K	Harden `POST /pas/v1/bind-check` · one Guidewire-shaped integration guide · webhook replay runbook · UAT sign-off template	PAS $25–50K one-time fees close faster
GTM · signature #1 Market proof —	AmTrust / Stavan in motion	$120K	1 carrier/PAS-native AE or fractional · 90 days focused on bind-gate pilot closes only · no generic content farm	First logo · scorecard market row goes 5
Proof & verify 30/30 · A	12 checks live	$25K	Litigator review of FRE 707 export · counsel pack v2 · pre-dispute bundle language	GC says “I’d take this into discovery”
Developer DX 35/35 · A	/integrate · /docs · SDK 0.2.8	$35K	CI regression on /docs + openapi · SDK release cadence · production integrator checklist — maintenance, not rebuild	Stripe-idol claim stays true after scale
Founder + legal runway	Solo build	$20K	Patent maintenance · contract templates · partner order form ops · buffer	Don’t stall closes on paperwork
Total (base plan)		~$500K · Reserve $0–$500K band top-up for second GTM hire or faster SOC2 only after pilot signed

Phased timeline (what “the moment” looks like)

Phase	Months	Spend rate	Success metric
0 — Survive the call	0–1	Infra first ($40K)	Cold start gone · bind-room demo <3s warm · 38/38 paths stay green
1 — Signature	1–4	GTM + PAS eng	1× $12K pilot signed · PAS doc in buyer stack · SOC2 started
2 — Reference	4–9	Ops + counsel	Pilot → production SOW ($150K/yr path) · anonymized case study · Type II in motion
3 — ARR	9–18	Scale ops	2–3 production logos · $300K+ ARR run-rate · enterprise tier ($350K+) in pipeline

SKU ladder (don’t confuse spend with revenue)

Stage	SKU	Price	Capital job
Seed	Assessment	$3.5K wholesale	Credits to pilot — skeptic converter
Unlock	Bind-gate pilot	$12K wholesale	First market-proof row · 100% credit to production
Scale	Production platform (Appendix A)	$150K/yr · 2,500 mandates	What infra + SOC2 were bought for
Attach	PAS bind-gate integration	$25–50K one-time	Guidewire/Duck Creek path · eng line item above
Partner	5-pack / Exhibit D rush	$9–18K wholesale	Cash flow while platform closes — not the raise thesis

Do not spend first $500K on: new ontology rails · site redesign · Cosign/Rekor/Cedar · 5-person team before logo #1 · patent litigation · generic “AI governance” marketing. Architecture breadth (36 rails) is already the risk — lead with bind-gate.

Scorecard impact (honest)

Dimension	After deploy	Still needs revenue
Enterprise ops	12/20 → 16–18/20	Five-nines · multi-region proof at carrier scale
Market proof	— → 5	Requires $12K signature — capital enables, doesn’t substitute
Composite	189/200 → 193–197/200	Investor-grade = composite + ARR, not infra alone

Live proof: /procurement/scorecards · Plain text export · /bind-room · /docs · /investor