VELARU — FIRST $500K DEPLOYMENT PLAN
August 15, 2026 · Maps to product scorecard 189/200 · Raise band $500K–$1M

THE MOMENT
One carrier or broker signs the $12K bind-gate pilot. Verify holds in their room.
Production path to $150K/yr (Appendix A) becomes real. Capital removes latency and
"are you a real vendor?" — not ontology breadth.

SKU LADDER
  Assessment (seed)     $3.5K wholesale  → credits to pilot
  Bind-gate pilot       $12K wholesale   → market proof unlock · 100% credit to production
  Production platform   $150K/yr         → 2,500 mandates · Appendix A
  PAS integration       $25–50K one-time → Guidewire/Duck Creek · UAT sign-off

SPEND BY SCORECARD PILLAR (~$500K · 18 months)
  Enterprise ops (12/20 today)     $145K  Production hosting · no cold start · multi-AZ log · on-call · SLA in DPA
  SOC 2 / vendor trust             $65K   Vanta/Drata · Type II clock · pen test · restore drills
  Carrier wedge (30/30)            $90K   Harden PAS bind-check · one integration guide · webhook runbook
  GTM signature #1                 $120K  1 carrier/PAS-native hire · bind-gate pilots only
  Proof & verify (30/30)           $25K   FRE 707 litigator review · counsel pack v2
  Developer DX (35/35)             $35K   /docs CI regression · SDK cadence · maintenance not rebuild
  Founder + legal runway           $20K   Patent · contracts · partner ops buffer

PHASES
  0 (mo 0–1)   Infra first        Cold start gone · demo <3s warm
  1 (mo 1–4)   Signature          1× $12K pilot · SOC2 started · PAS doc in stack
  2 (mo 4–9)   Reference          Pilot → $150K production SOW · case study · Type II in motion
  3 (mo 9–18)  ARR                2–3 logos · $300K+ run-rate · enterprise tier in pipeline

DO NOT SPEND ON
  New rails · site redesign · Cosign/Rekor/Cedar · team before logo #1 · patent war · generic marketing

SCORECARD AFTER DEPLOY (honest)
  Enterprise ops:  12/20 → 16–18/20
  Market proof:    — → 5 (requires signature — capital enables, doesn't substitute)
  Composite:       189/200 → 193–197/200 · investor-grade still needs ARR

LIVE PROOF
  velaru.xyz/procurement/scorecards
  velaru.xyz/bind-room?domain=insurance&autorun=1
  velaru.xyz/docs
  velaru.xyz/investor

Nisaba LLC · demond@velaru.xyz · Patent #64/124,027